Is Recycled Plastic Still a Lie? Yes, recycling was promoted as an end-all solution to plastic pollution drive plastic sales. It is not. But it is reaching a tipping point. It is not too late. High-quality, competitive options are now available. Choosing this material is driving business value AND has a meaningful impact. It is time to step up. If we act now we can limit harm and accelerate a transition to a more sustainable economy. Read the full article on Sustainable Brands.